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About Me.

I’m Sunshine Gorman, a creative graphic designer with a deep love for color and editorial design. Over the past decade, I’ve dedicated myself to mastering the art of visual storytelling through innovative brand management and impactful design. My work is driven by a passion for blending vibrant hues with thoughtful layouts, creating designs that not only capture attention but also convey a brand’s essence with clarity and creativity.

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With a strong background in both digital and print media, I thrive on turning complex ideas into visually compelling narratives that resonate with audiences. Whether it’s developing a brand’s identity or designing a magazine layout, I approach each project with a fresh perspective, ensuring that every detail is meticulously crafted. My goal is to inspire and engage through design, making every piece I create a unique and memorable experience.

Experience

2010 - Present

Freelance Graphic Designer

  • Provided bespoke graphic design solutions to private clients, with a focus on editorial layouts, brand identity, and digital media.

  • Developed and implemented InDesign templates that improved client workflow efficiency and design consistency.

  •  Created and managed social media content, increasing client online presence by 40%.

2020 - 2024

Graphic Designer - WGI, Inc.

  • Led the creation of high-quality corporate collateral, including brochures and project sheets, significantly enhancing brand consistency and market reach.

  • Pioneered the introduction of cutting-edge design trends, resulting in a 20% increase in creative output.

  • Directed the 2024 corporate rebranding campaign, which reinforced the company’s market position and boosted brand recognition by 30%.

  • Set industry standards by integrating interactivity and animation in digital white papers.

2010-2019

Senior Production Designer - Phoenix Media Network

  • Art directed and successfully redesigned Deli Business Magazine, leading to a 25% increase in readership and advertiser engagement.

  • Managed design and production for B2B media, including Produce Business Magazine and Cheese Connoisseur, enhancing content quality and audience engagement.

  • Spearheaded visual design efforts for major international events, improving attendee satisfaction by 15%.

  • Maintained consistent brand messaging across multiple digital platforms.

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